Could this one word make you more persuasive?

Could using one simple word make you more persuasive?  In this episode, I discuss how you can get better outcomes using the word, "because".  Thanks for listening.  (5 min)

 

https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142/ref=sr_1_1?crid=1VEHNDE7DUVVZ&keywords=yes+50+scientifically+proven+ways+to+be+persuasive&qid=1573693888&sprefix=yes+50+s%2Caps%2C143&sr=8-1